Alpine, Barcelona 

The new Alpine dealership in Barcelona was born as a space where brand identity transforms into experience. An environment designed to convey the essence of Alpine: precision, sportiness, technology, and emotion. In this project, light does not act solely as a functional resource, but as an architectural language capable of building atmosphere, guiding the journey, and enhancing the presence of the vehicle as the main piece.

The lighting intervention complements the interior architecture with a balanced composition of diffuse light, technical lighting, and visual accents. Large suspended luminous planes define the volume of the space and create a sense of spaciousness, cleanliness, and sophistication. Alongside them, our lighting solutions provide a precise, elegant, and coherent linear presence that aligns with the technical character of the showroom.

Each area has been designed from a specific perspective. In the exhibition areas, the light enhances the aerodynamic lines, the glossy finishes, and the sculptural volumes of the vehicles, creating controlled reflections that add depth and dynamism. To achieve this, technical projectors are integrated that allow for precise light orientation and adaptation of the scene to the changing needs of the exhibition space.

The integrated lighting in showcases, panels, and technical furniture adds a second layer of interpretation. The lighting profiles create clean and continuous lines of light, highlighting product details, accessories, and vertical elements. This solution reinforces the perception of order, technology, and detail, closely linked to the visual universe of Alpine.

The project also incorporates chromatic accents developed specifically to connect with Alpine's visual identity. In this case, many light fixtures were customized in RAL 5011 blue, integrating the brand's corporate color into the lighting solution itself. This adaptation reinforces one of Luxes' distinctive values: the ability to manufacture and tailor each project to meet the aesthetic, technical, and emotional needs of each space.

In the areas of interaction, attention, and meeting, the lighting becomes more serene and enveloping. The combination of indirect light, suspended fixtures, and wall solutions allows for the creation of more comfortable conversation spaces, maintaining the aesthetic coherence of the whole and reinforcing a premium experience at every point of contact with the customer.

The solution developed by Luxes integrates manufacturing, technical adaptation, and lighting study to meet the specific needs of the project. The result is a flexible, precise dealership with a strong visual presence, where each fixture serves a function within the spatial narrative: to illuminate, highlight, guide, and evoke emotions.

In Alpine Barcelona, light becomes a tool of identity. It defines pathways, activates surfaces, enhances the product, and transforms the showroom into an immersive experience. A project where lighting accompanies the speed, elegance, and innovation characteristic of the brand, shaping a retail space where architecture, technology, and emotion move in the same direction.

Client: Alpine, Barcelona

Date: 2024